comScore Shares Sink After Blowing Google Call

More on the “gotcha mongers” theme: So who was the big loser from this evening’s Google (NSDQ: GOOG) report? It looks like comScore (NSDQ: SCOR). The traffic analysis firm had been banging the drum the loudest about a fierce slowdown in paid clicks. But as that didn’t materialize — or at least not to the extent predicted — it makes the company’s data look suspect. And now comScore shares are taking it on the chin, falling 8.4 percent after hours. It’s not conclusive that the fall is directly attributable to Google, but there is no other obvious news to explain it. And some analysts, including Ben Schachter at UBS, specifically predicted that the report would put comScore to the test. So how will comScore’s data be treated when it releases numbers for the coming months?


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