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YouTube Pays Users $1 Million

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YouTube said today it has paid out more than $1 million to its user partners through its partner program. The figure came as part of an announcement that YouTube is expanding the program to users in Japan, Australia and Ireland (it was previously only available in the United States, Canada, and the United Kingdom).

YouTube doesn’t disclose how it splits its revenue, but we’ll make do with what scraps of numbers we have. The site currently lists 100 partners, though that also includes entities that we’d think would be designated as professional partners rather than “user partners,” such as Universal Music Group and CBS.

Break a Leg‘s Yuri Baranovsky said he’d collected $1,600 for more than 2 million views on YouTube. So if that means $800 for a million views (which it doesn’t exactly, but just to get an idea), user partners have been responsible for 1.25 billion paid views so far. Update: YouTube responds to say it pays different partners different rates.

Users complained after YouTube was bought for $1.65 billion by Google in October 2006 that they weren’t being rewarded for their own hard work to make the site what it was. So OK, this math is a little unfair, but if you divide that out, users have now earned about .06 percent the purchase price. Thanks a lot, Chad and Steve!

If you want more current numbers, Bear Stearns estimated that YouTube would pull in $90.2 million in domestic revenue and $13.8 million in international revenue this year, with the vast majority of that coming from banner ads displayed next to videos. YouTube partner videos are the only ones on the site for which YouTube shows overlay ads, which it says it tries to sell for a $20 CPM. Bear Stearns said it expected $22.6 million in overlay ad revenue domestically this year.

Revver, the OG video rev-share site, hit the $1 million-paid-to-users mark first, in September 2007. The site was later bought by LiveUniverse for about $5 million.

26 Responses to “YouTube Pays Users $1 Million”

  1. is a YouTube Stat site built by me, one of the original
    YouTube partners and another YouTube guy named Nick Long. The site not
    only shows how much money YouTube channels can *Gross but also breaks
    it down by individual videos. The earning estimates are based on my
    actual income and the income of many other YouTube partner channels
    that have provided confidential feedback to the site to make it as
    accurate as possible.

    *The “Gross” is an estimated earning potential of a channel or video,
    based on the number of views, earning an average CPM of known YouTube
    partner channels.

  2. For everyone that thinks the partner ship will make you money! think again! last month I had 300,000 views on one video and I made about $50.00 !It’s really pathetic and make no sense!

  3. Hi!
    I am interested on youtube partners program. But the thing is I was unable to find the correct place to sign up for the program. What I want to know is, is that service is still available,what is the minimum cash out level and can a SriLankan join for that program thanx in advance

  4. ohreallly

    “$1 million paid out to 1.25 Billion Views” so the CPM works out to be: $0.80 (80 cents). $1M divided by 1.25B views (times 1000, for CPM), thats $0.80. Aren’t instream ad rates $10-50 CPMs?

  5. Oh bullshit.

    Everyone and their brother knows that prior to the Google purchase, YouTube was nothing other than a huge video piracy download station.

    Last I checked, viacom alone wants roughly the purchase price, and Google’s YouTube still has my girlfriend’s ANTM uploaded within hours of its airing, but the huge collection of movies seems to have gone away.