Blog Post

YouTube: All Partners Are Not the Same

YouTube wrote in to let us know that our back-of-the-envelope math on its partner program had a fatal flaw, because the site pays different partners different CPMs.

We had used one partner’s example of making $1600 for about 2 million views to assume that YouTube’s just-announced figure of $1 million paid out to users was in exchange for about 1.25 billion views. However, different partners command different audiences, a YouTube spokesperson said, so they receive different ads that are worth different CPMs.

YouTube also said that it has “many more” than 100 user partners. We had counted based on the most-subscribed partner list, but it turns out that list is only limited to the top 100. However, the site would not disclose the total number of partners in its user partner program.

8 Responses to “YouTube: All Partners Are Not the Same”

  1. is a YouTube Stat site built by me, one of the original
    YouTube partners and another YouTube guy named Nick Long. The site not
    only shows how much money YouTube channels can *Gross but also breaks
    it down by individual videos. The earning estimates are based on my
    actual income and the income of many other YouTube partner channels
    that have provided confidential feedback to the site to make it as
    accurate as possible.

    *The “Gross” is an estimated earning potential of a channel or video,
    based on the number of views, earning an average CPM of known YouTube
    partner channels.

  2. ohreallly

    “$1 million paid out to 1.25 Billion Views” so the CPM works out to be: $0.80 (80 cents). $1M divided by 1.25B views (times 1000, for CPM), thats $0.80. Aren’t instream ad rates $10-50 CPMs?

  3. YouTube Partner

    This is ALL LIES Trust me YouTube has more than 100 Partners ROUGHLY 1 out of 10 YouTubers are Partners. ALso they pay me $2.50=1000 but they might pay Fred $5.00=1000 because Fred has 500000 subscribers. YouTube > This SIte

  4. actually the more viral the view the more likely the view isn’t occuring ON youtube itself which is another flaw in the math. you may get 2MM views but if only 1MM of them are actually on youtube where a banner and/or overlay are displayed, you’re only getting paid for half your views.

  5. Jamie Tocino

    YouTube’s reluctance to produce verifiable data implies that they have something to hide.

    I’ve heard similar CPM data from other “smaller” partners.

    These are disappointing numbers for burgeoning content creation teams out there. YouTube needs to reevaluate their tiered system… a view is a view. In fact, it could be argued that the more viral the view the better the chance that an advertiser is finding a new consumer.
    Paying the “Big Boys” a higher CPM rate can only lead to community disappointment and eventual exodus… perhaps the “Do No Evil” mantra doesn’t apply to Google’s subsidiaries.