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PC Advisor, a UK-based magazine, reports that Cisco Systems (CSCO) may phase out its Linksys brand all together, making the company it acquired in March 2003 for $500 million a product category, according to Cisco’s VP of SMB solutions marketing, Rick Moran.
Last year, Cisco CEO John Chambers ruffled some feathers when he made similar kill Linksys noises. (See YouTube video) The idea is to simplify the product lines and branding. I wonder if it is such a good idea? In small biz and SOHO markets, Linksys is more well-known than Cisco. Moreover, this goes against Cisco’s strategy to woo the consumers. Have your say in our poll, below the fold.