MediaFLO A Broadcast Technology, Not Just For TV: Grajski

Qualcomm (NSDQ: QCOM) is apparently keen to use its MediaFLO technology for services other than mobile TV. I’ll just quote Kamil Grajski, vice president of engineering for Qualcomm and president of FLO Forum, talking to Telephony Online: “A good example is Yahoo.com. Every time you look at it, it is a little different. Well, mobile network operators and maybe local broadcasters in the US would like to provide something similar on the phone. There is a lot of IP data pushed to your phone, so how could you do that cost effectively? If you had an IP data-streaming service, you could do [customized home pages]. There are a lot of ways to do that. Super-geeks could configure and personalize every item or they could sell a pre-set,

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