Google Maps now offers embeddable videos from YouTube, giving local businesses a new way to show off their goods. Companies listed in Google’s Local Business Center can upload a video to YouTube and have it associated with their expanded listing in Google Maps.
Now, local businesses can offer virtual tours of their facilities, post product demos, or as TechCrunch’s Erick Schonfeld put it, any small company can essentially put up its own TV commercial.
Google Earth added YouTube video last year, so this expansion to maps is no surprise.
But the big winner from this announcement is TurnHere, a company that creates custom videos for its clients. Not only is this another reason for local businesses to make enticing, professional-looking video, but the example used by the Google Maps blog is a listing for I Dream of Cake, featuring a video created by TurnHere.