Mobile TV Seeing Figures To Support Hype

There are starting to be some figures coming out that support the idea that mobile TV will be a big money-spinner in the future — although admittedly the figures tend to be few and interspersed between other figures that show that mobile TV still has a long way to go. 3 Italia claims that its DVB-H services boosts its ARPU by 60 percent, with a third of that coming from the DVB-H service and the other two-thirds coming from extra voice and data services, reports Business Intelligence Middle East. At the end of 2007 10 percent of 3 Italia’s 8 million customers used the mobile TV service, and in a saturated market it may be easier to increase the proportion of people using the mobile TV service than to attract new customers.

At the same Mobile TV World Summit Miguel Blockstrand, Senior Product Manager Mobile TV, End to end Network Solutions, Ericsson

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