Blog Post

Shopflick Filled with Indie $pirit

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Shopflick is a new video marketplace catering to independent boutiques. Sellers can upload video of their wares (and themselves) for buyers to peruse and purchase — kind of like a video version of eBay.

The site is focused on the independent and the entrepreneurial. It wants to bridge that gap between the individual artiste and the sellers on QVC who move mountains of product.

Wandering through the virtual aisles of Shopflick, you do get that independent vibe. At least, that’s what you get when there are only 55 sellers in a private beta. Who knows what will happen when Aunt Sally tries to sell her decoupage. But for now there’s a furniture maker specializing in reclaimed materials, an eyeglasses designer, and one of my favorite art T-shirt companies Poketo.

Adding to that indie spirit is the Shopflick Filmmakers Marketplace where sellers can find budding videographers (read: film students) who can create sales videos for less than $250. Filmmakers have to apply to be accepted into the program and the sellers pay the fee with no markup from Shopflick.

Videos created will be embeddable on social networks and blogs to try and translate viral marketing in to real sales.

Shopflick is based in Los Angeles, has raised $1 million in angel funding and has 9 employees. It expects to move out of beta in May. Shopflick won’t generate revenue from advertising (that is, if you don’t count all the videos trying to sell you something), but it will gladly charge a monthly fee and takes a cut of each transaction.

At the end of the day, Shopflick is kinda like a blend of Vzaar, the video classified service for eBay; Etsy, which sells hand-crafted items, TurnHere, which creates custom videos as sales tools; and Honeyshed, which wants to create an online QVC that’s more like MTV.

Hopefully Shopflick can take the best elements of these companies to create an online marketplace worth visiting rather than one overflowing with garage sale rejects (complete with video).