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Off Topic: Blockbuster Bids for Circuit City

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So, Blockbuster’s genius CEO, Jim Keyes, wants to combine his struggling retail giant with Circuit City. WHY? It’s the kind of deal you can only justify if you’re coming off a major spring break bender. Otherwise, I don’t see how two blocks of lead can float. Why? First, Netflix and Amazon are, respectively, eating each company’s lunch. Second, a successful retail experience is now either big box (Wal-Mart) or deluxe (Apple).

10 Responses to “Off Topic: Blockbuster Bids for Circuit City”

  1. I doesn’t really make sense just about anyway you look at it, however CNBC is reporting that Carl Ichan has agreed to bankroll -at least part- of the acquisition price.

    …and we know that Mr. Ichan is usually a good poker player…

  2. Good point Salim, but the big issue, is how to maximize return per squarefoot. I think video rentals are clearly not the way to go. As netflix has shown, physical space can kill the margins. I think taking BBuster and rolling into CC sores and shutting down BB stores might make a lot of sense. But that’s about it. I think such big box stores and the mergers never really work out properly.

  3. Om, I’d say there are two possible reasons:

    1 – Buying CC might get him retail outlets on the cheap which could be converted to Blockbusters or have video rental embedded inside the stores. Blockbuster superstores that offer much more than video rentals might provide excellent shopper metrics (time in store, $$ per purchase, etc)

    2 – The product lines in CC are complementary to BB and it could simply be a value play. (Which, to your point, could also be a distraction)

  4. Maybe the grand idea is to obliterate CC as we know it, and transform the existing Blockbuster retail locations into GET YOUR MEDIA AND YOUR MEDIA PLAYER TOO shops…