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Fox Fusion Attempts To Boost Cable News Sites’ Ad Revs, Traffic With Help From WSJ Sites

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Just in time for next month’s TV upfront, Fox will begin unveiling a new ad sales program designed to match up media buys along its cable channels and online news sites, Mediaweek reports. Dubbed “Fox Fusion,” the effort promises to transfer the advertising attraction derived from WSJ’s print and online versions to sister News Corp. (NYSE: NWS). cable properties Fox News Channel and Fox Business News. While the deal extends control over some ads, Fox Fusion will not overlap the brands within Fox Interactive Media, which includes MySpace, and Instead, it applies to segments under the news division, such as mobile and covers sites within the whole WSJ Digital Network, including,, and

Video’s a game-changer: The initiative’s top priority is to boost ad sales on its cable channels’ websites by placing more of those properties’ videos on Online video sold through WSJ Digital Network commands hefty $90 CPMs. Paul Rittenberg, SVP of advertising sales for Fox News Channel and FBN, thinks that the cable nets can increase that ad value somehow: “Streaming video on the Journal