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Blockbuster Working on Direct-To-TV Streaming Device; Similar To Netflix

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Video retailer Blockbuster (NYSE: BBI), in the middle of a big reorg of its offline rental business, is working on a set-top device for streaming films directly to TV sets, similar to what Netflix (NSDQ: NFLX) announced at CES this year with LG Electronics (SEO: 066570). The announcement is expected to come this month, reports THR. This device would be an offshoot of Movielink, the online film service Blockbuster acquired last year for pennies on the dollar.

‘This comes as BB it trying to reinvent itself and its stores as multimedia hubs, not just video, so much so that the company is now calling itself “Blockbuster Media”, instead of just “Blockbuster Video.”. Of course this move could also cannibalize some of the in-store revenues.

Much like Netflix, BB will be working with a consumer electronics company to share the set-top box costs.

3 Responses to “Blockbuster Working on Direct-To-TV Streaming Device; Similar To Netflix”

  1. This is way past the amusuing phase – every clown in the media business wants to be create a device. The do not seem to learn. And just too arrogant to accept the fact – it is not about another device.

    The Set-Top-Box manufactures barely make any money – and looking to them for a partnership to share costs – that is just insane – just wont happen.

    A few thousand dollars and you can create a reference implementation of a device (and make another CES announcement) – the real question is is thier business case – and more importantly what do the studios have to say about this effort.

    Synching it to MovieLink – that goes as far as my AM/FM box radio from 1960s – shall we say a real vintage!.

    Netflix device has been in gestation for close to 3 years now – by the time it makes it, we may have unearthed the next Pelycosaur!

    Blockbuster should stick to selling microwave popcorn and goobers in thier media center – might actually work better for them.