Blog Post

The IPL Media Guidelines

Word is expected today regarding changes to the guidelines issued by the Indian Premier League regarding media coverage; both Prem Panicker and an online media publication were kind enough send us the guidelines issued by the IPL last week: you may view them here.

A few additional clauses regarding online media, apart from the details that we have covered earlier: It appears that photos can only be used if they appear as still images, and cannot be used to support a so-called on-line match-tracking report, audio or text based commentary service. Also, no online use or publication or syndication of still photographic images is allowed without the express prior written consent of IPL. And “Only representatives of licensed/authorised media licensees (licensed by IPL) may make sound and/or image recordings of any Match.” What if a spectator has a camera phone?

Clearly the guidelines seek to restrict online coverage of the IPL…either that, or generate a media controversy before the IPL launches. I would have thought that the IPL would have sought to push for as much online coverage as possible, given that the league is still in its infancy. Updates expected today, so watch this space.

3 Responses to “The IPL Media Guidelines”

  1. Why the fuss?
    Losing sleep over light entertainment

    Cricketers are often advised to stick to the basics; Indian editors would perhaps benefit from similar counsel as they confront the restrictive media accreditation rules laid down by the Indian Premier League. There is talk of a boycott and a national wire agency is reported to have decided against seeking accreditation on IPL’s terms, which include yielding rights over photographs taken at the games. Various media bodies have issued ultimatums to the organisers. Before we get worked up, perhaps it is time to reflect on basics. The IPL is not really about a game of cricket; it is fashioned as light entertainment of the sort that some of the team owners provide. It is not about national pride, and such competitiveness as a slick advertising campaign might seek to inject cannot rouse passions as games between countries cricket would. Yes, it does carry the baggage of money; the large sums that sponsors have paid and cricketers would earn. But it isn’t our money, and if Mr Shah Rukh Khan or Mr Vijay Mallya earn, or lose, large sums it really ought to concern them, not us. On purely journalistic considerations, does IPL deserve the coverage that a Test match or a One-day international would? Do we need do more than take note of the proceedings, carry brief scores and single column mentions of an event that would have been worked over the previous day on television? Would these propositions change if IPL organisers changed accreditation rules to bring them in line with what the Editors’ Guild or the Indian Newspaper Society want? If the answer, as this newspaper has concluded, is no, what’s the fuss about?

  2. What abt bloggers?? What about the new media?? they are completely ignoring us… we need to have a different section, every close to the cricketers team box. As bloggers, we will be giving them real time coverage … dont they just get it!!!

  3. antispin

    I honestly don't see this as a surprise. Cricket is too lucrative a cash-cow to relinquish even an iota of control over. I am sure most of it is just over-compensation on what needs to be limited and why: Better safe than sorry.