
It’s fitting that Matt Spiegel, who took on the role of CEO of Omnicom Media Group Digital last week, has been focused on search and analytics for the last few years as head of Resolution Media.
As he explained in an interview with paidContent a few days after his April 1 start date, search is where agency clients have been putting a significant portion of their online ad dollars. And the skill to apply data directly to media buying strategies across the board has become a more crucial way for agencies to differentiate themselves the last few years. Spiegel also touched on some of his priorities as he succeeds Sean Finnegan at the helm of Omnicom Group’s in-house interactive media shop. Spiegel isn’t certain when the process began for him to move from Resolution, which he founded in 2003 and sold to Omnicom two years later. But the 32-year-old agency exec is certain that he’s ready. More after the jump.
— Expanding the lexicon: “I
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