21st (and Real) Reason Why Seesmic Bought Twhirl

Seesmic founder Loic Le Meur outlines 20 reasons why his company bought Twhirl, an Adobe AIR-based Twitter client that is preferred by the self-obsessed net-set (including yours truly). Some see it as a future-of-the-web move. The Valley echo chamber seems to agree.

I’m stingy with such compliments. In my opinion, the 21st (and real) reason why Loic bought this little client: users. Twhirl is very popular these days; it accounts for 7 percent of the traffic on Twitter, putting it in a good position to help Seesmic — whenever it comes out of alpha/beta/gamma testing — attract new users to its service very quickly. (Of course, Twitter fame can be fleeting, forgotten the minute the net-set discovers the next new shiny shiny.)

Seesmic, in simple terms, is a video Twitter-type service, but I have grappled with two questions: What is Seesmic’s utility, and what pain point is it trying to solve? The company showed off its service at our NewTeeVee Live conference and Loic was recently on The GigaOM Show trying to explain the service, but I still don’t quite get it. Perhaps, Alan Patrick over on BroadStuff puts it best,

Videoblogging has a limited runway compared to text blogging (today at any rate) and this is a way for Seesmic to shift its focus from video to overall ‘microblogging.’


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