Ad-funded content models could be gaining ground, according to new research from Ipsos Mori commissioned by T-Mobile that found over a third of 16 to 34 year-olds who own a mobile phone are happy to receive mobile advertising in return for free content such as music, games or video, reports Reuters. The study also found that over half of those surveyed said they would be happy to receive local area information tailored to their needs. More importantly, those who had experienced mobile advertising hadn
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