Nickelodeon Expands Virtual Worlds; ‘Hybrid’ Choice of Ad-Support, Paid Subs Coming In ’09

As Nickelodeon continues its gaming and virtual world expansion, we have some more details about the three virtual world sites now in development and plans to introduce a choice of paid subscriptions and advertising for its existing 2.5D online city Nicktropolis.

Nick is creating a virtual world around its Neopets social net site that carries the working title of World of Neopia. Existing animated property SpongeBob SquarePants is also getting its own virtual world, while the other planned community is tentative called Monkey World. To further drive home the increased significance of creating virtual environments, its NeoStudios is now the Nickelodeon Kids and Family Group Virtual World Studios. Monkey World and the SpongeBob virtual world are both in the conceptual stages of development..

In early 2009, Nicktropolis users will be offered a paid layer with premium items, avatars and games, in addition to the site


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