The high-profile spectrum auction ended two weeks ago, but the really interesting information is only starting to come out now that the quiet period has ended. The FCC, which garnered nearly $20 billion from the auction, prohibited the winning companies from saying anything about what they were going to do with the spectrum until 6 p.m. Eastern today. The timing was lousy given that it coincided with the industry’s big annual event — CTIA. Arun Sarin, the CEO of Vodafone (NYSE: VOD), which owns about half of Verizon Wireless (NYSE: VZ) and happened to be the biggest winner of the auction, even joked about it yesterday, saying everyone will have to wait another 24 hours for an update. Verizon Wireless said today it will hold a Webcast tomorrow to discuss its plans.
Qualcomm (NSDQ: QCOM) also stayed quiet. I met with Qualcomm MediaFLO division yesterday, when they refused to say anything, but today, they announced the spectrum will indeed be used for its MediaFLO TV service. It said it paid $558.1 million for licenses including the E block covering Boston, Los Angeles, New York City, Philadelphia and San Francisco. Qualcomm said: “These licenses double Qualcomm