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NBC is pulling out all the digital stops for its upcoming summer and fall seasons. Alongside the official unveiling of its oldteevee programming lineup, NBC announced an upcoming online series and said it has renewed webisodes for hit shows and is expanding its use of user-generated content.
Fears, Secrets and Desires is the peacock’s exclusive new original series. Think of it as a video version of PostSecret. Viewers can submit their fear, secret or desire and NBC will select certain posts to be creatively interpreted for an anthology series produced by NBC and featuring Hollywood talent (whatever that means anymore). Submissions start this spring, with the series set to debut in October.
NBC will be featuring two other original online series as well.
Gemini Division is a live-action/motion-capture sci-fi series starring Rosario Dawson (of Death Proof) as an NYPD homicide cop thrust into a seamy biotech underworld filled with genetically engineered life forms called Simulants. Salon Confessions is a docu-series about a Vegas hair salon that will feature real stylists and real clients and will debut in Spring 2009.
NBC is also expanding online support for its hits shows. Both The Office and Heroes will get another season of webisodes, and 30 Rock is inviting fans to submit video. Lots of video. The show will offer character Jack Donaghy’s Online Business Courses and ask viewers to upload videos on business advice, as well as upload skit ideas for the fictitious The Girly Show and submit video tours of their office.
Given the new terms of the networks’ deal with the writers, it’s no surprise that NBC is relying so heavily on UGC (hello, 17 days for free!). Still it’s nice to see the network move beyond just repurposing the video online.