Mobile Video News Streams Out of CTIA


Hey, you got your mobile phone in my TV! No, you got your TV in my mobile phone! You’re both right. The big wireless CTIA show is happening in Vegas right now, and there’s a ton of mobile video news coming out of it.

NBC‘s Chief Digital Officer George Kliavkoff had a bunch of things to say: NBC will create live video in support of the upcoming Olympics; it has inked a multicarrier deal to give AT&T, Verizon Wireless and Research in Motion subscribers access to more than 60 WAP sites including NBC, USA and Bravo; and may be interested in creating a Hulu-like service for mobile.

In the wake of MTV’s announcement Monday that it has secured a deal to put content up on Mywaves, sibling network VH-1 said it will offer a service that lets users chat with one another during broadcast shows via their mobile handsets.

Droplet Technology
, meanwhile, says it has developed an all-software solution that lets users “create, edit, upload, stream and share original video content at full VGA/30 fps directly from their mobile handsets.”

Verizon says it’s added a bevy of new content, signing on with Univision Movil for Spanish language programming, News Over Wireless to deliver local news, CondeNet for video from sites like Epicurious and Wired, and gossip show TMZ for…well, gossip.

Fox Mobile Entertainment launched the aptly-named Fox Entertainment Mobile Network, which will feature content from hit shows like The Simpsons, Family Guy, Nip/Tuck and The Dog Whisperer.

After launching The C-Spot on through Verizon yesterday, Sony Pictures says it will also offer full-length movies on AT&T phones in May. The movies will be streamed on a loop though, and not available on demand.

Hopefully with all this content, the U.S. will start to get more than 4.5 percent of the mobile subscriber base to actually tune in to mobile TV.


Amitabh Kumar

Summing up Mobile TV at NAB 2008
The NAB 2008 has closed on April 17, 2008 amidst reports of the highest number of international attendees ever and total visitors exceeding 135,000, which is great. As the most focused forum of broadcasters in the world, one always looks outs for developments which will translate into products and technologies in the next two years. NAB this year had been held in the shadow of the impending digitalization the final date for which is Feb 2009 and had IPTV as its central theme.
The NAB over the years has been transforming itself from purely a broadcast event to also increasingly induct convergence technologies such as mobile TV, WiMAX and IP based HDTV or HD Radio. Talking only about Mobile TV for the present, the emergence of mobile operators as dominant players streaming content as mobile TV over 3G networks has been weighing heavily on the broadcasters, who had been so far left out of the fray except in being able to stream content. The Open mobile Video Coalition ( OMVC) which had been formed to put broadcasters in their new Avtar as ATSC based DTV transmitters squarely back in the field of mobile Tv and be able to provide terrestrially transmitted Mobile TV independent of the cellular mobile operators. OMSC, which is an association of over 800 broadcasters had been flexing its muscles for some time and its posturing seemed to indicate that one of the Mobile TV products suited for ATSC transmissions which were discussed at the previous NAB ( 2007) i.e. ATSC-MPH or ATSC A-VSB would be standardized in this event. However the OMVC stopped short of declaring the new standard for Mobile TV at NAB 2008. It however announced its intention of selecting one out of three technologies which will be uses by their members to transmit mobile TV along with the ATSC transmissions. The three technologies which will be finally evaluated include the ATSC-MPH ( Mobile Pedestrian Handheld) promoted by LG and Harris, A-VSB by Samsung and ATSC Mobile TV technology by Thomson and Micronas.

The clear declaration of intent by the association of over 800 broadcasters in USA under the OMVC forum heralds a bright future for mobile TV. The stations will defacto transmit local content for mobile TV in addition to regular DTV ( ATSC) transmissions. This is expected to provide a uniform standard for the technology in USA and greatly increase penetration as well as subscriber base.

With Verizon already planning Mobile TV services using MediaFLO technology and AT&T expected to do so by May 2008, it is likely that almost all mobiles will progressively support reception of Mobile TV. 3G based Mobile TV services are also available ( e.g. Sprint TV, MobiTV & others). Content differentiation will be the key factor in driving each of these services.
In the meantime, equipment based on these technologies was openly flaunted at the NAB. Harris and LG demonstrated the full ecosystem for ATSC MPH which is IP based. The CW network station at Las Vegas broadcast content based on ATSC-MPH for this purpose. The IP encapsulation of RTP/RTCP and FLUTE within MPEG-2 brings this mode of delivery similar to IPTV or ATSC. Udcast and Triveni Digital are the key drivers behind this technology.
At the same time announcements of Mobile TV delivered by WiMAX added to the aura of new technologies which are likely to used for the new generation of mobile devices. UDcast, a company known for its IPTV, Mobile Tv products based on DVB-H and DVB-SH technologies has now unveiled its WiMAX TV product.
Earlier in March 2008, Nextwave had unveiled its WiMAX TV Platform called MXtv. Nextwave platform is based on the use of the multicast and broadcast feature of mobile WiMAX and can handle different types of multimedia content including video in QVGA or CIF resolution and can support 45 multicast channels in 10 MHz of WiMAX bandwidth.
With the imminent launch of XOHM and other mobile WiMAX services in US and other parts of the world, delivery of TV to mobiles using multicast and broadcast service(MBS) becomes an attractive proposition. WiMAX TV, which is based on multicasting of streaming mobile TV content has many potential advantages as it is independent of carriers which deliver the service, country and can be received over any WiMAX enabled handset, WiMAX notebook or other devices.
WiMAX uses the relatively inexpensive wireless network for delivery of multimedia content ( Video, music or pictures) and can provide speeds which are an order of magnitude higher as compared to cellular or 3G networks. Due to its high spectral efficiency coupled with quality of service features the content can be delivered in a multicast manner as compared to generating individual streams for each user. WiMAX is an open technology and effectively brings the entire internet in the mobile domain.
My views on content for Mobiles in another blog!


I know, right? I am sure there are lots of iPhone users who would be interested in this stuff, but I have a hard time imagining watching anything like this on my Blackjack, even though it has good video quality. It is TINY, and who has this much free time?

Tim Street

I think a 3G iPhone would really help move video on the mobile phone.

I hope Kevin Rose is right and that I can sell my current iPhone on eBay or Craigslist.

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