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You’re reading it here first: NPR’s longtime digital head Maria Thomas is leaving the company. She will be joining the happening e-commerce site Etsy, as the COO. The announcement was made internally today, and I confirmed it with Thomas.
Thomas was the head of digital for more than six years, and was responsible for NPR’s multiple forays into digital, including its early jump into podcasting and developing NPR’s online music efforts. Prior to joining NPR in 2001, Thomas spent three years at Amazon.com (NSDQ: AMZN), and played a key role in launching its camera and photo store.
This comes a month after former CEO Ken Stern left and a new interim CEO Dennis L. Haarsager took over. “It is about an opportunity for me, and not much to do with NPR,” she said. NPR will search for a replacement. On Etsy, she said, “Brand Etsy already represents something bigger than buying and selling stuff; it stands for authenticity. In a world that