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BlueKai Raises $3.2 Million For Marketing Data Exchange

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BlueKai, a marketplace for marketing data, has raised a $3.2 million first round from Redpoint Ventures, according peHUB. The company’s exact plans are a bit vague, as the site just says they’re building a marketplace out of their passion for polite and relevant marketing data. The Bellevue, WA-based company was started by Omar Tawakol, formerly of mobile searcher Medio and Revenue Science, according to John Cook at Seattle PI. Further adding to the confusion about what they’ve got going on, Medio says it will have some sort of business relationship with BlueKai, which should be announced soon.