Mashups ahoy! WhitePages.com, which has name, address, and phone number data for 180 million people in the US, has opened up a RESTful API to give access to anyone. If you can handle writing a RESTful query (or use one of the mashup engines that takes care of the details for you), you can do phone lookups, reverse phone lookups, and address lookups using their data. It’s one more step towards convergence for all of us, and opens prospects for the savvy web worker to enhance any application that deals with people.
There’s a developer portal with all the details, as well as news of a contest: they’re looking for the best iPhone application and best social networking application using their API. MacBooks or flat screen TVs await the winners.