Can Gore and $300M in Ads Move the Needle on Climate Change?

The fight against climate change in the U.S. is getting billions of VC dollars for tech innovation, the attention of presidential candidates, and game-changing legislation. So what else could it possibly need? Better advertising, at least according to Nobel Peace Prize winner and former U.S. Vice President Al Gore.

Gore is working with the non-profit Alliance for Climate Protection to launch a $300 million, three-year-long online and TV ad campaign that advocates carbon-reducing policies, according to the Washington Post. The group, which was founded by Gore, has just put its first ad online; check it out below. The “We” campaign is also slated to launch Wednesday on TV. One spot will supposedly feature the bizarre duo of Pat Robertson and Al Sharpton bonding over climate change policy — and that will convince…?

See the rest of the story on Earth2Tech.com.

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