Blog Post

Analysts Mixed On Meaning Of New Google Click Data

Last month, some ugly paid clicks data from comScore helped trigger a sell-off in Google (NSDQ: GOOG) shares, though the reaction prompted the research firm to suggest that its data had been misinterpreted. The firm has come out with data for February, saying that sponsored clicks were down 3 percent from the previous month, while up a modest 3 percent from the previous year. A number of analysts are out with reports this morning examining what the new numbers mean to Google:

Ben Schachter, UBS: “Feb. paid clicks data doesn