Blog Post

Analysts Mixed On Meaning Of New Google Click Data

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Last month, some ugly paid clicks data from comScore helped trigger a sell-off in Google (NSDQ: GOOG) shares, though the reaction prompted the research firm to suggest that its data had been misinterpreted. The firm has come out with data for February, saying that sponsored clicks were down 3 percent from the previous month, while up a modest 3 percent from the previous year. A number of analysts are out with reports this morning examining what the new numbers mean to Google:

Ben Schachter, UBS: “Feb. paid clicks data doesn