Starbucks Wants Your Idea

ScreenshotWhat mobile web worker has not spent time in a Starbucks somewhere, nursing a caffeinated drink while making a WiFi connection? And who has not had some idea about how to improve the experience? Well, now you can get those ideas straight to the company via the new My Starbucks Idea site – customer feedback combined with some light social networking action.

Anyone can enter an idea in a number of categories, from “Coffee & Espresso Drinks” through “Social Responsibility.” You can also vote on and discuss others’ ideas – top place right now is going to ideas about rewards for frequent sippers and (of course) free Wi-Fi everywhere. The real test will come down the line, when the company has to choose between implementing ideas, letting people down gently, or just ignoring the input.

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