The Guild Seeks Production Partner

The Guild is getting lauded left, right and center these days. It’s up for a Yahoo Video Award and a YouTube Video Award, both of which are finalizing voting this week. It won the best original online production award at the South by Southwest Film Festival last week. And creator and star Felicia Day is getting coronated by all our online video news brethren.

We should confess we’re also long-time fans of the quirky, character-driven show, which chronicles the relationships amongst a fictional team of online fantasy gamers. See our profile of it from October.

Despite all this praise and all these honors, when we spoke with Day (and co-star Sandeep Parikh) at SXSW, she said the show is still piecing itself together on $5, $20 and the occasional $100 donation. And while the professional actress (best known for her work on Buffy the Vampire Slayer) would be happy to just keep doing what she’s doing online, she said she’d really like to bring on a production partner or a product sponsor who can help make the show pay without sacrificing its credibility.

Here’s the clip. Please excuse the noise — this being SXSW, we met at a party at a bar.


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