Blog Post

Vivendi Tries More Online Games Through Broadband Unit

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

In which universe would an ISP launch a massively-multiplayer online game (MMPOG)? In the French universe. Neuf Cegetel last night unveiled Exalight – a futuristic PC racer that requires a paid subscription. Though the game was developed out-of-house by virtual worlds specialist F4 and is available to all comers at 4.99 euros per month, Neuf Cegetel bundles the game to its broadband customers for a discounted 2.99 euros (via release).

So the idea goes, a racing game is far more accessible to casual gamers than a drawn-out RPG like Worlds Of Warcraft (although, the parent of Neuf’s SFR co-owner, Vivendi (EPA: VIV), owns that as well). For drawn-out revenue opportunities, however, players will be able to upgrade their vehicles and customise avatars. The video caters to every Parisian’s desire to escape the Periphique on a Thursday commute home…