Sprint Gets The New MySpace Mobile; Trying To Lure Customers To Unlimited Plan

Sprint (NYSE: S) Nextel is the first carrier to offer MySpace Mobile’s new ad-subsidized site that was unveiled earlier this week. Although this announcement was expected based on Sprint’s existing relationship with Fox Interactive Media (NYSE: NWS), Sprint is likely highlighting the partnership so it can drive demand for its recently launched $99 unlimited voice and data plan. Release.

MySpace Mobile will be available to all Sprint Web-enabled phones, marking the first time subscribers will have free access to MySpace directly from the carrier’s deck. In Dec. 2006, AT&T (NYSE: T) started offering a downloadable MySpace application and today continues to charge $2.99 a month for access. The arrangement with Sprint is not particularly special. It will have a designated link to the site on its deck, but when MySpace launched an advertising subsidized version on Tuesday, it also launched a WAP site at http://m.myspace.com that should be accessible from all phones across all carriers. Sprint users will be able to load MySpace by opening their phone, selecting Messaging and clicking on the link. From there, they will be able to edit their profiles, view and add friends, post blogs and bulletins and send and receive messages. The new MySpace Mobile, which was previously in beta, has seen more than one million unique visitors per day since its release in September.

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