Nickelodeon Preps WAP Sites; Nick Focuses On Intersection Of Mobile Web And Online Gaming


Apart of embarking on the first phase of its major push into online gaming this week, Nickelodeon/MTVN (NYSE: VIA) Kids and Family Group’s other big focus this year is on mobile, the company told us. The Viacom kid-focused unit is rolling out three new mobile websites related to its branded content from its Nickelodeon, The N and ParentsConnect main sites.

The new mobile websites focus on the group’s target demos: kids and tweens, teens and parents. But for the most part, given the usage of mobile devices among that grouping rests with kids 13-years-old and up, that’s where Nickelodeon is aiming. Each WAP site will include a variety of kids

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