Interview: Matthew Postgate, Mobile Controller, BBC: Tipping Into The Mobile Mainstream


The BBC’s head mobile honcho Matthew Postgate said that now that “the iPlayer was out the door,” the broadcaster would be focusing more intently on mobile. The publicly-funded broadcaster is hoping this summer–with its loaded schedule of sporting events including the Olympics, Euro 2008 and Wimbledon will prove the tipping point in mobile content, driving it into the mainstream and furthering its goals of “making the UK a competitive digital society” and boosting the UK’s mobile industry as a whole. In an interview with mocoNews, Matthew Postgate, the BBC’s Controller of Mobile, spoke of the responsibility that comes with public funding, mobile going mainstream, driving the industry forward and the BBC’s various mobile forays.

Timing Of The BBC

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