Interview: Matthew Postgate, Mobile Controller, BBC: Tipping Into The Mobile Mainstream

The BBC’s head mobile honcho Matthew Postgate said that, now that “the iPlayer was out the door”, the broadcaster will be focusing more intently on mobile. Auntie is hoping this summer – with its loaded summer sporting schedule including the Olympics, Euro 2008 and Wimbledon – will prove the tipping point in mobile content, driving it into the mainstream and furthering its goals of “making the UK a competitive digital society”.

Mobile TV is still up in the air, however: “Our 12-month 3G trial concludes in April and, once we get the final bout of audience research trial we

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