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iPhone Users Are Having More Fun

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New data from M:Metrics for the month of January confirms that folks who own an iPhone tend to do more entertaining things on their devices — such as watch video and visit social networks — than those who own smartphones. However February data from mobile ad network AdMob points out that iPhone users are still a relatively small part of the overall mobile phone market in the U.S. Good thing, otherwise we’d never get anything done.

40 Responses to “iPhone Users Are Having More Fun”

  1. Paul Alves

    The iPhone is fun. I can understand why there is more web usage on the iPhone. It’s the interface, and the ability to zoom and unzoom quickly that make it easy to browse and the screen is really sharp and very high pixel density.

    Doesn’t surprise me. The last phone I had was a Motorola RZR and it cost 500 bucks at the time (I was between contracts and didnt want to sign my life away so I bought the phone) and it theoretically had a lot of the features the iPhone has, but none of them worked.

  2. what a crock of you know what.

    yes, try and “sell us” the brand why dont you. did apple pay you for this article because it stinks of the apple marketing idea. “buy our products and your life will be cool and fun” what crap!

    you believe that then you deserve everything you get.

  3. The second chart will NEVER show accurate iPhone usage, because iPhone users do not usually get re-directed to WAP sites. We prefer the real site or possibly a iPhone specific site. If I get redirected to a WAP site, I will usually do everything in my power to re-route my browser to the full site as quickly as possible (unless it is a flash site).

    According to an earlier article on, Google was “shocked” at what a large percentage of their mobile traffic was from iPhones. I do not recall the exact number, but it far outpaced the percentage of their market share. I do remember that the total was an order of magnitude higher than all of the other devices combined.

  4. enzobal

    Is AdMob only tracking WAP sites or Mobile specific sites? Because this data does not match up with what we saw at CTIA. The better mobile browsers don’t need to go to WAP sites but usually are used on the Real sites. That is why you see the CDMA factor in the US. Verizon landing page is probably the biggest source for all Data collection from those users.

  5. What people always seem to forget is that pretty much every other smartphone has the ability to install applications, whereas the iPhone forces users to go to the web browser for even trivial tasks. I have a Palm Centro, but most of the things I use are apps on the phone (including games), so of course the % of web requests will be smaller. I don’t see why everyone makes such a big deal out of this, since Apple basically guaranteed this would happen by making the iPhone not have a public API (yet).

  6. charlie

    something is very strange about the second table….seems very biased towards CDMA-based phones. A nokia 2865i? Kyocera? Methinks the company is using data from websites that CDMA providers drive customers towards. I know the iphone is not a dominant phone, but I am suprise by the total lack of Palm devices..given the other legacy devices on the list Palm should be up there.

  7. You’ve left out some key pieces of this puzzle.

    1) iphone users make up a very tiny portion of mobile users. 84% of such a small number is not as impressive as 58% of a number that is 100’s of times larger (just using the first table item for example).
    2) A large number of smartphone users have their phones for business reasons and wouldn’t be expected to use it for the tasks listed. An example would be the higher numbers in categories that business users would show up in such as news/web searches. iphones are very rarely used by business people because it has no business features other than a phone.
    3) Smartphone users have alternatives in the form of millions of 3rd party applications. iphone users are pretty much limited to what you’ve listed or making a phone call.

  8. Stacey Higginbotham

    Guys, the requests in the AdMob chart are requests for ads from AdMob’s network. The totals add to 56% in the chart because the other handsets have too small a market share to count.

  9. Hi all,
    I am VP Marketing at AdMob. I wanted to answer Arjun’s question above.

    We serve ads into mobile web pages. We record a “request” every time a page is loaded and a partner site “calls” us for an ad (server to server). We fill about 95% of the requests today. We pull request data from our server logs to track handset and manufacturer share.

    The chart above is from our February report which we will publish today. The devices listed are the top 20 devices (by request) for the US market. In February, we served 1.18 Billion ads in the US to hundreds of devices, so the top 20 do not add to 100% (actually 56.7%).

    We publish this data for free in our monthly AdMob Mobile Metrics report. You can find the report here:

    Thanks. Jason

  10. What is “requests” in the second table supposed to be? The numbers don’t add to 100% so I presume this is % of data requests for each phone that are “rich content”?