VoloMedia Raises $3.5 Million Third Round Funding

Ad solutions provider VoloMedia has raised $3.5 million in a third round funding from Leader Ventures. VoloMedia, based in Mountain View, CA., was formed in 2005 as Podbridge. It changed its name to VoloMedia last November to appear more general, as opposed to being narrowly organized around advertising for podcasts.

Overall, VoloMedia is mainly focused on advertising on streaming audio and online video programming. The company offered few details about the purposes of the funding, though it indicated that it wanted to build its reporting and measurement systems as well as focus more effort on bringing advertising to downloaded media. Release

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