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ITV.com VOD Relaunch To Focus On Basics

In its 2007 earnings this month, ITV (LSE: ITV) said it would soon be “improving the user interface” of its ITV.com video player – the site that was only recently relaunched in July as part of a £20 million makeover. Adding a little detail, The Guardian says this will include searchability for programmes, categorisation by genre and making features out of big-hitting shows. Not rocket science, then. And there will be another marketing campaign as the network gets the word out for the first time since the campaign that accompanied the switch-on. ITV.com got around two million views of full TV shows and clips in January – 200,000 fewer than in November. Contrast that with the 11 million TV and 15.9 million radio shows streamed or downloaded via BBC iPlayer in January.

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