Ad Industry Roundup: GM; DailyCandy; Heavy; EA-Massive; Yahoo; YuMe; Right Media-Fox; Steak


GM to move $1.5 Billion ad budget to digital: General Motors, the number three U.S. ad spender will shift $1.5 billion – half of its $3 billion ad budget – into digital and one-to-one marketing within the next three years. GM is considered an industry bellwether. Autos, the top ad spending category, pushed $9.42 billion into total advertising in 2007. Last year, GM spent $197 million in online ads, according to TNS Media Intelligence, in areas across gaming, search, mobile and a broad array of interactive applications.

DailyCandy ramps up local ad deal with AmEx: DailyCandy, the online-email culture and fashion guide, is launching a year-long partnership with American Express. The Daily Deals newsletter will be released on the third Tuesday of every month for readers in New York City, Los Angeles, Chicago and San Francisco with discounts offered for AmEx cardholders (roughly half of its readers, DC estimates). The goal for AmEx: get people to use their cards at local restaurants and shops more. The deal represents an increased local focus on the part of online advertising. For example, back in December, Borrell Associates forecast that local online ad spending for 2008 would rise at least 44 percent, while most expectations for online as a whole showed growth rates remaining under 30 percent this year.

Lots more after the jump expands video ad network: Male-centric video aggregator is expanding its ad network, Husky Media, to several outside sites aiming for the same audience. At launch, the Heavy Men’s Network includes its flagship,, along with other mens’ sites, including, Newgrounds, Quincy D. Jones III’s QD3 and Vidshadow.

Electronic Arts extends Massive partnership: Electronic Arts (NSDQ: ERTS) and Microsoft’s (NSDQ: MSFT) in-game ad supplier Massive are extending their ad serving partnership through 2010. Some of the EA games Massive will supply ads to includes EA Sports franchises such as Madden NFL Football, NBA LIVE basketball, Nascar racing and NHL hockey.

Yahoo and Click Forensics work on traffic numbers: Yahoo hopes to gain greater trust from advertisers by claiming it’s doing something to reduce click fraud. So, it’s teaming with Click Forensics, a company that tracks traffic fraud. A Click Forensics rep tells us that the arrangement calls for the company to give additional advertiser feedback to Yahoo (NSDQ: YHOO). Click Forensics will also guard advertisers’ account information, such as site-side click behavioral data, with Yahoo.

YuMe teams with SpotExchange: Online video aggregator YuMe has agreed to serve ads from SpotXchange on behalf of publishers in YuMe’s network. SpotExchange runs an online auction for video ads.

— <a href="Yahoo’s Right Media Signs Expands Ad Serving Deal With Fox Networks: Yahoo’s ad exchange operator Right Media has a new “multi-year” agreement with Fox International’s online video ad network Fox Networks. The companies have been working together for the past two years; the deal is meant to signify its continued confidence in Right Media following the Yahoo acquisition.

UK Digital Ad Firm Steak Comes Stateside: London’s interactive ad shop Steak has opened a New York office. The company hopes to bring its search-marketing-as-branding-tool philosophy to the U.S.

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