According to a press release from Adobe, Microsoft has licensed portable versions of Flash and Reader for use on “future versions of Microsoft Windows Mobile phones.” While I’d hardly characterize this deal as a game-changer, it does represent a significant strike against Apple, which has recently made no secret of the fact that Flash has no place on the iPhone. (The inclusion of Reader in the deal is less significant: there are already ways to read PDFs anywhere that has a web connection.)
How much difference will this make to the high-end and enterprise cell phone buyers who drive purchasing trends? Perhaps less than Microsoft hopes. Although there is plenty of Flash content on the web, it still seems to be perceived as largely for games and window dressing by many users. Certainly there are sites that are unusable without Flash – but do you care about those sites when you’re away from your desktop? Will Flash inclusion tilt the balance towards Windows Mobile for your next phone?
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