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CBS, Brightroll, Heavy Launch New Ad Programs

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Maybe all that St. Paddy’s Day beer has companies seeing green today, as CBS, Brightroll and Heavy all launched new ad initiatives, perhaps hoping a little luck of the Irish will rub off on them.

The CBS Local Ad Network provides a syndicated widget for bloggers and social media users that serves up local news, weather, politics or other information from a CBS-owned affiliate. People embedding the widgets even get a cut of the revenue.

Brightroll, which is already an ad network (and an investment of True Ventures, which funded GigaOM), announced an HD advertising unit that allows brands to deliver high-definition content across the company’s publisher network.

And for advertisers trying to reach a male audience, you can almost feel the testosterone coming off of the Heavy Men’s Network, which will include,,, QD3 and Vidshadow.

The CBS network is intriguing not just because of the way it expands CBS’ ad inventory, but also because of the way it gets people involved in their community, especially during an election year, without them having to do anything other than slap some code on a page. They can even earn a few pennies for their efforts.

With more video sites turning to HD content (or at least “high quality” video), it was only a matter of time before ads followed suit, and Heavy’s male network is similar to the “Men 2.0” initiative that MTV Networks was embarking on last year.