Blog Post

Updated: CBS Starts Hyperlocal Ad Network With O&Os; Effective CPMs Of About 50 Cents

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

imageThe CBS Television Stations group is trying to build on its local strengths by offering a revenue-sharing partnership with local bloggers and social media sites in the CBS Local Ad Network. The CBS O&O stations are providing real-time local news with top headlines and video links with one banner ad. widgets that will allow local bloggers and hyper-local sites in their areas to sign up. The local sites can place up to three sponsored link boxes per page. The stations sell the ads; the local site gets an undisclosed cut.

But CBS isn’t managing the network, which has rolled out already in Boston, Dallas, San Francisco, Chicago and Denver; instead, it’s being administered by Syndigo, a new Seevast division set up to manage verticals for publishers. At the launch, CBS had ad deals in place with AT&T (NYSE: T) at two stations in Chicago and Los Angeles, local Honda dealers in the Dallas area, and Liberty Mutual Insurance in Boston. CBS will continue the rollout of hyperlocal features for stations in New York, Philadelphia and Baltimore, among other areas, over the next few weeks. Release.

Staci adds: Syndigo may want to work a tad on its marketing given this line … member benefits include “increased credibility.” The network also is only available for sites “written in English.” Payment is 45 days after the calendar month; payments that don’t exceed $50 will roll over until they do. The contract runs one year. As far as I can tell — and I may be missing something in the fine print — members have to sign up before they are told the rev share amount.

Update: Jeff Jarvis dug some more details out of CBS (NYSE: CBS). He spoke with Jonathan Leess, president and GM of the CBS station digital group, and Aaron Radin, SVP-ad sales and biz dev: “I had to pull numbers out of them like baby teeth. They

One Response to “Updated: CBS Starts Hyperlocal Ad Network With O&Os; Effective CPMs Of About 50 Cents”

  1. The only ad network I have ever had success with was They are more of a site repping company, but if you can get in with them they are pretty solid. Customer support sucks, but they pay well.