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Amazon-Pepsi Music Giveaway Deal Raises Retailers Concerns; Amazon Logo Taken Off

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imageSurprised this didn’t come out before: Pepsi tied up with (NSDQ: AMZN) for SuperBowl earlier this year, to give away 1 billion free MP3 songs though Amazon’s digital music service…this was a blow to Apple (NSDQ: AAPL) iTunes, as it had previously done a similar promotion for 100 million songs the year before for Pepsi. The new deal was supposed to give a big boost to’s DRM-free music service.
Now FT reports that the Amazon promo is not sitting well with the brick-and-mortar retailers like Wal-Mart (NYSE: WMT) and Target, and the promotion has received little attention in grocery aisles. The story says Amazon