Blog Post

TV Multitaskers Can Get Jacked

Jacked is a service aimed at multitasking sports fans for whom merely watching the big game on oldteevee is not enough. It’s a little different than most of the online video sites we cover in that, well, it doesn’t do video. Instead, the company is looking to enhance the television-watching experience by delivering a stream of real-time data to your computer, such as up-to-the-minute stats, visualizations of plays and info on your favorite players.


At first, that may sound like a superfluous service — why balance your laptop (and your beer) while you root for your home team? But consider a recent study Harris Interactive performed on behalf of Blinkx, which found that:

When it comes to television viewing, the survey showed that more than three in four adults are doing the two-screen tango. Viewers aren’t necessarily abandoning their TV in favor of the Web; many are using the Web as an accompaniment to their TV viewing. In fact, 78% U.S. adults go online while watching TV, and more than a third of them do so always or often.

The service is in beta (of course), free, and web-based, so there is no download required, though you do have to register. Right now, Jacked only provides data on football, basketball (NBA and NCAA) and hockey. Once inside, you can customize your experience with different widgets like player profiles, boxscore stats and play-by-plays, have it search for relevant items in YouTube and Flickr, or trash talk with other fans via IM.

Jacked software scours the web and other media to “watch” and “listen” to other media coverage that it uses to update its stats in real time. One source of information is the closed caption feed, which Jacked scrapes from broadcasts to harvest data.

Founded in June 2007, Santa Monica, Calif.-based Jacked has raised $6.5 million in venture funding from Provenance Ventures, Core Capital Partners and Gabriel Venture Partners. Natch, Jacked plans to make money through advertising and sponsorships. One potential model is the one the company used with NBC Sports for Sunday Night Football broadcasts. Jacked set up its service on, and took a portion of the ad revenue that NBC sold into the section.

Jacked wouldn’t divulge the number of registered users it has, but it’s hard to imagine this appealing to anyone outside of the hard-core sports fan set. And it doesn’t have official relationships with any of the leagues. Jacked touts this independence as a plus, but it’s hard to believe that the company wouldn’t be better served with partnerships of some kind.

Sports is just the first market for Jacked. It’s also eyeing expansion into award shows (think: pulling up Javier Bardem’s bio as he accepts an award) and financial news.

10 Responses to “TV Multitaskers Can Get Jacked”

  1. alan keyes

    Anyone know what Roundbox with eventually do with JACKED’S technology. They acquired Jacked a little while ago. I haven’t heard of Jacked since.

  2. alan keyes

    Anyone know what RoundBox will eventually do with Jacked software? RoundBox is a mobile platform that acquired Jacked software. Any thoughts?

  3. As quick disclosure, my name is Bryan Biniak, and I am the co-founder and CEO of Jacked. I wanted to share a bit more back ground data to lend some color to Chris’s article and the comments below.
    Jacked currently supports all NBA, NHL, and NCAA Basketball games, a During the football season it supported all NFL and NCAA Football games. It will launch support for all MLB games later this month. Content is sources from a number of providers including official league licensors like Stats Inc., Associated Press, and Getty Images.

    The first big differences between Jacked and solutions like those provided by Joost is that no download is required. Jacked is a RIA Webtop which was built on Flash and an OpenLaszlo framework. In addition, our widgets are vacant until they contextually synchronize with the live broadcast based upon meta data created in real-time by the Jacked TVTop(TM) platform. The TVTop is publishing content dynamically into each widget based upon broadcast events, key words, and context. This is driven by the Jacked SearchCasting(TM) engine. In the case of sports, the players and commentators are effectively the publishers of the widgets, More will be unveiled through the course of the year as Jacked deploys its Fancasting(TM) engine, enabling a more personalizable experience including user generated content. In the mean time, users can configure and save a dashboard of widgets as a tab for as many as 100 simultaneous games.

    We launched with a 2-Screen sports product because of the size of the market which includes over 19mm fantasy sports fans than manage their leagues on their computers, 2-screen during games, and spend over a $1b a year according to the Fantasy Sports Association.

    Since launching with NBC Sports for Notre and NFL football, Jacked has also begun launching services with other partners including Versus
    and Raycom Sports for the ACC In the coming months, Jacked will be announcing deals with sports leagues, teams, and other broadcast partners that have also been integrated the experience into the live broadcasts. Jacked effectively brings the web to broadcast TV, creating a TV + Web product where the 2 screen becomes a command and control for contextual content, commerce, and communication.

    Jacked is also deploying single screen experiences with partners like AMD and Gateway with more announcements to come:

    Thank you for the opportunity to respond. I also welcome any direct comments or questions at [email protected].

  4. @rsslivetv Joost Widgets are just another standards compliant web page within Joost.

    As for Joost making your PC crash is another matter :p.

    I totally agree with the two screen content and its about the only way that p2p streaming services like Joost will be able to get on the TV is either via a game colsole like the Wii or Internet ready TVs within the next few years .P2P streaming still needs a fair bit of processing power and data storage to work properly.

    I can see TV Manufactures putting a lightweight OS and a browser on a TV with networking , but I cant see them offering full versions of Vista or OSX on a TV.The only exception is HP who offer a Media Center TV but HP are a computer company not a consumer electronics company .

  5. EllaBelle

    Two screen content is the natural and far better evolution for the TV. Dual screen is a huge hit for Nintendo and imagine when video, sports, game shows etc. get it. Its right around the corner.

  6. No, Joost widgets would just cause your PC to crash. The networks need to stream their coverage live online; then they can reap the benefits of a worldwide eyeball (read: revenue) count while providing added value such as Jacked.