For the first time since comScore started releasing video stats, the number of videos watched online dropped in January, dipping to 9.8 billion from 10.1 billion in December. This decline falls in line with Nielsen’s January numbers, which also showed a dropoff. But January’s 9.8 billion is still higher than the 9.5 billion videos watched in November.
Market leader YouTube (counted as part of all Google video sites) raised its share of videos viewed to 34.3 percent from 32.6 percent in December. comScore also found that the average viewer watched 70 videos in January, the average online video duration was 2.9 minutes, and the average viewer watched 206 minutes worth of video. Those numbers are approximately the same as the measurements for December.