Lagardere Expects Earnings Above 5 Percent From Digital Media By Next Year


French media giant Lagardere announced its 2007 earnings yesterday and some numbers about its digital media activities:
— Lagardere Active CEO Didier Quillot said the group, which recently bought online content site Doctissimo, was now one year ahead of its goal to generate between 5 percent and 10 percent of its sales from the digital business in 2009.
— Launch of our Digital Transformation strategy, and expansion of web-based activities (digital revenues up from 1 percent of net sales in 2006 to 3.1 percent in 2007)
— Digital activities are set to break even at operating level by 2009

Its list of acquisitions in 2007:
Acquisition of Doctissimo, early 2008: based on end-December 2007 figures, this deal raises our deduplicated audience to 11.2 million UVs, putting Lagardère Active into 10th place in France behind Yahoo!
Acquisition in May 2007 of Jumpstart (specialist online advertising network serving the automotive sector in the USA)
Acquisition in August 2007 of Nextedia (France

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