I was at the the exchange4media conclave in Delhi yesterday, where the first panel, featured a riveting discussion on the future of print media and the impact of digital media, particularly between Ashish Bagga, CEO, Living Media (India Today Group) and Vir Sanghvi, Editorial Director, Hindustan Times. Sanghvi started dwelled on the growth of all media in India, attributing it to a growth of literacy and demographic changes. He feels that unlike the west, India is truly going to the exploit the long tail, and there will be multiplicity of media – and Print won’t be king, but it will be the leader. More in the audio below..and a counterpoint from Ashish Bagga to follow
Download File (mp3)
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