Broadband Content Bits: Aardman And Digital Outlook; MyVideoRights; Trinity Mirror

Aardman And Digital Outlook Launch Characters On Bebo: Wallace & Gromit producer Aardman and Digital Outlook studios have co-produced a set of musical characters for teens, which are debuting today on social network Bebo. Targeted at 14-18 yr olds, the characters, called the JellyBeats, are a collection of jellyfish, each one representing a different musical genre. Aardman and DOS are hoping the Jellybeats will attract an online following, which will allow them to take the characters to other media outlets. The Jellybeats will have their own profile page on Bebo as well as their own web site, which will feature JellyBeats film shorts, free downloads including icons for messenger, an iTunes live feed to the top five tunes in each JellyBeats genre and a gadget which can be placed into most online social networks (release).

Kelvin Mackenzie Launches MyVideoRights.com: Kelvin Mackenzie, the brains behind the News Bunny, has launched a new short form video web site to capitalise on the popularity of YouTube. Brand Republic reports that the former Sun editor, and one time BSkyB (NYSE: BSY) MD has partnered up with ex-Endemol head Peter Bazalgette to launch MyVideoRights.com, a site where users can upload videos to be syndicated to publishing companies. The site, which is being run by MacKenzie

Comments have been disabled for this post