Blog Post

@ SxSW: Michael Eisner; ‘The Time Is Right’; Internet Content To Equal TV In 5 Years

IMG_1124Michael Eisner may not be the same hot ticket at SxSW as he would be elsewhere, but the conference organizers made the curious decision to put an interview of him by Mark Cuban in the smallest room in the house (just the Mavs fans alone could probably fill all the seats in here). Eisner is using SxSW as the big launchpad for the Hannah Montana-esque The All-For-Nots the new web show out of his digital studio Vuguru. It’s the second big serial out of the studio, following the much discussed about Prom Queen. Timing-wise, today is the right day for Eisner to do his thing: The show, about a (presumably hapless) indie rock band is a fitting bridge as the interactive portion winds down and the Music festival gets set to begin. As they took the stage, Cuban made a joke about his proclivity to grab the spotlight, making a reference to lessons learned from the Mark Zuckerberg keynote.

The timing: Cuban asked Eisner whether the time is finally here to confidently make money with online content: “When I make a movie that bombs, I think maybe it’s not the right time for movies.

3 Responses to “@ SxSW: Michael Eisner; ‘The Time Is Right’; Internet Content To Equal TV In 5 Years”

  1. Joseph Weisenthal

    Tom, thanks for pointing out the ambiguity. He was referring to the distributors of content, suggesting that if they want to claim an ownership stake in everything, they won't get anything.

  2. I don't understand the quote you attribute to Eisner: “If you take the position that you’re going to own all your own content, you’re going to end up with nothing.”

    Is he addressing digital distributors or content producers like Vuguru?

    If digital distributors, is he saying they're not going to get any professional content if they're piggish about ownership? To which I say: good point (and I hope it's true).

    Or is he telling content creators and producers to accept that they're going to give up significant ownership to get distribution. To which I say I hope not: that's the kind of vertical integration that's screwed up the television business for creators and independent producers already.

  3. I think Eisner missed out on the point of Chris Andersons "Free Economics" theory…it's not about a free lunch. It's about making the lunch free on a Wednesday, so more people are enticed into paying for it on Monday/Tuesday/Thursday/Friday.

    Come to think of it, I'd say he missed quite a few points… ;)