@ SxSW: Michael Eisner; ‘The Time Is Right'; Internet Content To Equal TV In 5 Years

IMG_1124Michael Eisner may not be the same hot ticket at SxSW as he would be elsewhere, but the conference organizers made the curious decision to put an interview of him by Mark Cuban in the smallest room in the house (just the Mavs fans alone could probably fill all the seats in here). Eisner is using SxSW as the big launchpad for the Hannah Montana-esque The All-For-Nots the new web show out of his digital studio Vuguru. It’s the second big serial out of the studio, following the much discussed about Prom Queen. Timing-wise, today is the right day for Eisner to do his thing: The show, about a (presumably hapless) indie rock band is a fitting bridge as the interactive portion winds down and the Music festival gets set to begin. As they took the stage, Cuban made a joke about his proclivity to grab the spotlight, making a reference to lessons learned from the Mark Zuckerberg keynote.

The timing: Cuban asked Eisner whether the time is finally here to confidently make money with online content: “When I make a movie that bombs, I think maybe it’s not the right time for movies.


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