Video Ad Insert Developer Innovid Raises $3 Million Seed Round

Video ad developer Innovid has closed a $3 million seed round from Genesis Partners, Globes Online reported. While Genesis was the sole backer of this Israeli company’s latest seed round, VoIP industry veteran Jeff Pulver has invested an unspecified amount in the company previously. The company is developing a system to allow marketers to insert ads or virtual product placements into online video.