Eyeblaster, the New York City-based rich media advertising firm which last year was rumored to be on the block and then decided to raise a big round, has now filed for its IPO on Nasdaq with the symbol “EYEB”. The size of the IPO could reach about $115 million, it said. Lehman Brothers and Deutsche Bank are serving as joint bookrunners and UBS Securities and Pacific Crest Securities are serving as co-managers for the proposed offering.
For the $30 million round that it raised last year, BRM Capital managing director Eli Barkat and Koor Industries chairman Jonathan Kolber led the round. Eyeblaster was founded in Israel in 1999, and prior to today