Monetization Potential For YouTube: Building Out a Model

Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the evolving ad formats and revenue potential for each of them. The most extensive modeling it does is for the biggest video site, YouTube.
— First, it compares the changing demographics of users on YouTube, and compares that to a traditional media company, in this case Time Warner (NYSE: TWX). So, for YouTube, audiences under the age of 25 stream about 27 percent of total videos on the site, higher than Time Warner


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