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Generate, the Santa Monica-based multi-platform video production and talent management firm co-founded by Jordan Levin, the former CEO of The WB, has received $6 million in its first round of funding. The round was co-led by Velocity Interactive Group, the digital-media investment firm headed by Ross Levinsohn and Jonathan Miller, and MK Capital.
The firm, which has been billing itself as the next version of a talent-agency-crossed-with-a-digital-production-studio, will use the money to move beyond its current exclusive deal with MTV Networks (NYSE: VIA). It was founded in 2006, and has been working on a slate of self-financed online series includes the comedy Home Purchasing Club for VH1