Blog Post

Federated Media Looking To Raise $20 – $30 Million: Report

Federated Media, the John Battelle-run ad network powering a number of major blogs, is looking to raise between $20 to $30 million, according to We reported in January that the company was looking to raise as much as $50 million and that it had also hired investment bank Savvian to vet incoming acquisition offers. According to the report, Battelle admitted to having hired Savvian, but said officially there was nothing new to say: “Who knows how this will play out?” Any raised would be much larger than the $4.5 million it raised from various investors including JP Morgan, Omidyar Network, NYT and various inviduals

One Response to “Federated Media Looking To Raise $20 – $30 Million: Report”

  1. Ouch! This is a horrible sign and doesn't bode well for their future. This clearly means they had a failed sale process with no serious buyer showing up. I've heard that morale is very bad there; they are in danger of losing a bunch of key customers to the likes of Microsoft or Google. There really isn't an exit strategy for these guys.